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Welcome, and thank you for visiting! I hope that you will consider this your resource for real estate information and services in San Diego, America's finest city! I hope you enjoy your visit and explore everything my website has to offer, including information about the communities of Carmel Mountain Ranch, Poway, Rancho Bernardo & all San Diego real estate listings. You will also find information for homebuyers and sellers, and current real estate news. Please click on the About Us link so I can introduce myself to you, your professional San Diego County Realtor. Be sure to watch my personal video below as well.

Looking for a new home? Use Quick Search or Map Search to browse an up-to-date database list of available properties in the area, or use my Dream Home Finder form and I'll conduct a personalized search for you.

If you're planning to sell your home in the next few months, nothing is more important than knowing a fair asking price. I would love to help you with a FREE Market Analysis. I will use comparable sold listings to help you determine the accurate market value of your home. I would then look forward to meeting with you and sharing my comprehensive market strategy with you.

If you are thinking about buying or selling a home, work with a professional that listens to your needs and cares about YOU. If you would like to work with someone who believes that excellent, personalized service, professionalism, knowledge and enthusiasm are important, then I am the Realtor for you. I love what I do and I am passionate about helping people with their real estate needs in my home town of San Diego. Please contact me to talk about how I can help you! I have been delivering Million Dollar Service in Every Price Range to clients throughout San Diego since 1994.

Edith's Blog

Attracting Buyers

There is a common body of knowledge among real estate professionals that indicates that the longer a home is on the market, the lower the price will be. Many sellers discount this belief in the beginning because they feel confident their home will sell quickly.incentives - article.png

Lowering the price is the most obvious thing that can be done to encourage buyers but it might be good to look at what builders do. Builders offer a variety of incentives such as upgrades, seller-paid closing costs, interest rate buy downs, washers, dryers, refrigerators or big screen TVs.

Interestingly, much of the resale market doesn’t employ these techniques. According to the latest NAR Home Buyers and Sellers Profile, 64% of sellers did not offer any incentives at all.

21% of sellers offer a home warranty. 16% of sellers offered assistance with closing costs and 6% offered credit toward remodeling or repairs. 

The attached chart indicates that while 80% of sellers were not willing to offer incentives in the beginning of their marketing period, as weeks passes and their home hasn’t sold, closer to half did add incentives.

The ideal outcome is to maximize proceeds in the shortest time possible with the fewest unexpected issues. This involves having a firm understanding of current, local market conditions and crafting a marketing plan that will insure results.

There is so much at stake, the value of a trusted real estate professional is essential.


Rent or Buy - You Pay for the House You Occupy

The ironic thing about people who think they can’t afford to buy a home for themselves, end up buying the home for their landlord. There are several facts that support this notion.Home is Leveraged Investment-300.png

Mortgages, whether held by an owner-occupant or an investor, are usually amortized so that each payment reduces the principal amount owed so that the loan will be repaid totally over the term. A tenant is inadvertently retiring the landlord’s mortgage with his monthly rent.

In most cases, the mortgage payment including taxes and insurance will be lower than the rent tenants are paying. Some experts are saying that we may never again experience the incredibly low mortgage interest rates currently available.

Renting precludes a person from enjoying the advantage a home has as a leveraged investment. When the borrowed funds cost less than the investment is returning, the rate of return on the down payment grows much faster. As you can see from the chart, a 2% appreciation on a home could result in big returns on the down payment. In most cases, there are very few or no alternative investments that offer homeowners similar returns.

Even if a buyer agrees with all of these things but doesn’t have the down payment or cannot qualify for a loan, they still need to investigate further. To find out exactly what types of loans are available and the specific down payment required which can be a whole lot less than 20%, they need to consult with an experienced, trusted loan professional (an Internet lender or a “BIG” bank may not be the best choice.) Call for a recommendation.


Facts or Myths

  • “It’s impossible to get low down payment loans.” – MYTH!
    FHA down payments are 3.5% and VA is 0%. In some areas, there may be some 0% down payment USDA loans available. FNMA and Freddie Mac have 3% down payment programs.

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  • “It takes perfect credit to get a loan.” - MYTH!
    There is a relationship of better rates to better credit but many issues on a credit report can be explained or corrected. The way to know for sure is to speak to a reliable lender.
     
  • “If I’ve had a bankruptcy or foreclosure, I can’t qualify.” - MYTH!
    Credit history following a bankruptcy or foreclosure is very important and there can be extenuating circumstances. It only takes a few moments with a reliable lending professional to find out if your individual situation will allow you to qualify for a new mortgage.

  • “Getting pre-approved is expensive.” - MTYH!
    Usually, the only expense to getting pre-approved is the cost of the credit report which could be around $35. The advantage is that you will know that you qualify for a particular mortgage amount.

  • “I should wait to qualify until I find a home.” - MYTH!
    It can take weeks to qualify for a mortgage especially if there are issues that need to be corrected. The best interest rates are only available for the highest credit scores. It is to your advantage to start the qualifying process early in your home search.

  • “All lenders are the same.” - MYTH!
    Reliable lending professionals will explain the entire process before collecting fees, quote fees up-front, have competitive products, do what is necessary to get the loan approved and close at the locked rate and terms. Ask for recommendations from recent borrowers.

  • “Adjustable Rate Mortgages are more expensive than fixed rate mortgages.” - MYTH!
    Adjustable Rate Mortgages can be less expensive than fixed rate mortgages if the buyer’s circumstances warrant it. If a buyer is only going to be in a home for a few years before selling, it can be determined if an ARM loan will result in the lowest way to finance the property. There are many variables and you need to be aware of them before deciding which type of loan to finance your home purchase.

Buyers and Sellers need solid information to make good decisions. Call us with your questions or to get a recommendation of a reliable lender who can give you the real facts.


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Edith Broyles
Phone: (858) 735-9446
Email: edith@edithbroyles.com

Coldwell Banker Residential Brokerage
16789 Bernardo Center Drive Suite B
San Diego, CA 92128
CalBRE #01186526

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Testimonials

We cannot thank you enough for your professionalism and guidance! You have been by our side since the beginning! Because of you our experience of buying and selling this house will always be positive memories! Steve and Ashleigh
Edith is the consummate Realtor. When my wife and I listed our house with her, she made some staging suggestions and actually helped with furniture rearranging. During our first Open House, we received two offers and accepted one. When that fell through, She redoubled her efforts to sell our house, and to that end, she brought us a fully qualified cash buyer at a higher price, than the first offer. Edith skillfully guided us through the process and we closed the transaction, all within 35 days of listing the house with her! Thanks Edith for all you superlative work on our behalf! Marc
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